How To: Creating Squeeze Pages, Hot Lists, and Automated Follow-Up Campaigns

Step 1: Outline the Objective of the Campaign

Before you start clicking buttons or designing pages, pause for a second and ask yourself: What do I actually want this campaign to do?

It sounds obvious, but your goal changes everything. If your objective is to give people a buyer’s package, that campaign will look totally different from one designed to capture open house sign-ups.

Write your goal in one sentence. For example:

• “I want to capture buyer leads by offering a hot list of affordable homes.”

• “I want to generate seller leads with a home evaluation checklist.”

Once you’re clear on your “why,” the rest of the process feels a lot simpler.

Step 2: Create Your Landing Page

Your landing page is where people land when they click your ad or link. Think of it as the front door to your campaign—it needs to be simple, clear, and valuable.

Here are your main options:

Option 1: IDX Squeeze Page

This is your quick-hit page. The message is simple: “Want this valuable info? Give me your email.” That’s it. These work best when you’re offering something time-sensitive, like a hot list of homes under a certain price.

How to Set Up an IDX Squeeze Page:

1. Go to LeadEngine → choose IDX Squeeze Page.

2. Select your domain → click Start Building.

   

3. Choose your page type:

   • Multi-property: A list of homes based on your chosen criteria.

   • Sold multi-property: Showcase recently sold listings.

   • Single property: Great if you’ve got a “smoking deal” to promote.

   • Seller squeeze: Creates a valuation page where leads give you their info, and you send them a property valuation later (high-effort, but high-value).

   • Market report: Easiest to set up—automatically delivers stats for an area. (Example: Victoria Market Report)

4. Set your criteria and generate the link.

5. Always test the page before using it to make sure it delivers what you expect.

Option 2: Item of Value Page

This is where you trade something useful for their contact details—like a buyer’s guide, seller’s checklist, or investment tips sheet. It’s perfect for providing long-term value.

How to Set Up an Item of Value Page:

1. Go to LeadEngine → choose Landing Page.

2. Click Start Building.

   1. All text is editable: just click and change. But don’t delete all the default sections—you can edit them, but once they’re gone you can’t add them back.

      

3. Upload your PDF resource to google drive so it’s downloadable after sign-up.

4. Set your hashtag and customize the submit button text.

5. Save your page and note which hashtag you used so you can link it to a Smart Campaign.

Option 3: Open House Sign-Up Page

This one’s simple but powerful. Leads enter their info to register for an open house. You follow-up with information they may find valuable, including similar listings or updates on that particular listing. 

How to Set Up an Open House Sign-Up Page:

1. Download the Open House app from Inside Real Estate: BoldTrail Open House App.

2. The basic setup is already done for you inside the app.

3. All you need to do is build a follow-up campaign for these leads in BoldTrail.

   • Logic to use: Source = Open House.

   • This way, everyone who signs in at your open house automatically goes into the right nurture sequence.

Step 3: Build Your Follow-Up Campaign

Here’s the truth: the landing page gets you the lead, but the follow-up is what gets you the client. Without it, leads just sit in your CRM gathering dust.

Think about what happens after someone opts in. How will you stay in touch? A solid follow-up might look like this:

• Immediate email: Deliver the item you promised.

• Day 1 text: “Hi [Name], just checking you got the guide—any questions so far?”

• Day 2 call: A quick chat to see where they’re at.

• Day 5 email: Share a useful tip or a market insight.

• Day 10 touchpoint: Invite them to a consultation or property tour.

The goal is to gently move them from “interested” to “ready to meet.” Each landing page will have a hashtag assigned to it, use this hashtag to create the logic for your smart campaign, i.e., '#buyerspackage' campaign should link to your buyer's package follow-up campaign. 

Step 4: Promote Your Campaign

Paid Campaigns (Facebook & Instagram Ads)

Running ads might feel intimidating at first, but it’s simpler than it looks. Head over to Facebook Ads Manager, click Create Campaign, and choose Traffic (this directs people straight to your landing page).

Because housing is considered a special ad category, you’ll need to select that during setup—this keeps you compliant with Meta’s policies. Just a heads up: when you’re advertising under the housing category, your targeting is limited. You’ll mainly choose the geographic area you want to reach.

The good news? You don’t need a huge budget to make an impact. Even starting with $5–10 a day can get your campaign in front of hundreds of people.

Keep your ad copy clear and straightforward. For example:

• Headline: “Homes under $600K in Victoria – Free List!”

• Text: “Looking for affordable homes? Get instant access to the hottest new listings. Sign up now.”

Organic Posts (Free Promotion)

Paid ads are powerful, but don’t overlook free promotion—it still works. Share your landing page link on your Facebook business page, Instagram bio, and LinkedIn. When your campaign goes live, make an announcement post. After that, keep it visible by sharing reminders in your stories or reposting every few days.

You can also sneak the link into everyday touchpoints, like:

• Your email signature → “Download my free buyer’s guide here.”

• Your monthly newsletter → “Want to know what your home is worth? Grab our free Seller’s Checklist here.”

Have questions? Feel free to reach out to us at service@phre.ca