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How To: Mass Text and Email Listings

Promoting a listing to the right contacts is one of the most effective ways to stay engaged with your database while providing genuine value to buyers. Using property interest filters allows you to reach contacts whose preferences closely match a specific listing, making your outreach more relevant and more likely to generate engagement.

Step 1: Choose the Listing You Want to Promote

Start by selecting the listing you would like to promote. Before moving forward, gather the key details needed to filter your contacts accurately:

  • Approximate price range

  • Location

  • Number of bedrooms and bathrooms

Having this information ready will help ensure your search results are relevant and efficient.

Step 2: Access Property Interest Filters

Navigate to Contacts and select Property Interest from the left-hand menu. This section allows you to filter your database based on the types of properties your contacts have expressed interest in.

  • Go to Contacts

  • Click Property Interest in the left-hand navigation

Using property interest filters helps you avoid broad mass messaging and instead focus on contacts most likely to engage with the listing.

Step 3: Apply Relevant Filters

Apply filters that best match the listing you are promoting. Start with the most important qualifiers, then refine as needed:

  • Price range (set around the listing price)

  • Location

  • Bedrooms and bathrooms (optional)

Price range and location should always be your primary filters.

Optional: Enter the MLS® ID of the listing to find contacts whose saved preferences match that specific property. This option can be useful but typically returns a smaller list than using broader filter criteria.

Step 4: Review and Select Contacts

Once your filtered results appear, review the list and select the contacts you want to email or text.

  • Scan contact details to confirm relevance

  • Select only contacts who are appropriate to receive the listing

Maintaining an up-to-date contact database makes this step faster and helps ensure your communications remain professional and targeted.

Step 5: Email the Listing

There are two main ways to email a listing, depending on your preference:

Option 1: Smart Assistant

  • Click Use Smart Assistant

  • Select Promote a Listing

  • Enter the MLS® ID

The Smart Assistant will draft an email using BoldTrail’s built-in AI and automatically apply merge tags and listing details.

Option 2: Pemberton Holmes Template

  • Use the New Listing – Pemberton Holmes email template

  • Add the MLS® ID and review the content before sending

This option provides a consistent, branded approach to listing promotion.

Step 6: Text the Listing

You can also promote the listing via text message using the Smart Assistant.

  • Open Smart Assistant

  • Select the text message option

  • Enter the MLS® ID

The system will automatically populate the message with the correct listing information and merge tags.

Step 7: Send

Review your message, make any final edits if needed, and send it to your selected contacts.

That’s It

You’ve now successfully shared a listing with contacts whose property interests align with what you’re promoting. By targeting your outreach based on real preferences, you’re delivering information that is relevant, timely, and useful, rather than relying on generic mass communication.

This method is an effective way to consistently drive traffic back to your website, stay top of mind with prospects, and reinforce your role as a knowledgeable and proactive real estate professional. Whether you are promoting your own listings or highlighting properties that may interest buyers already in your database, targeted listing promotion is a simple yet powerful way to maintain contact, demonstrate market awareness, and build stronger long-term relationships.