1. Download Company Logos and Style Guide
A requirement of BCFSA is that you display brokerage information on all external advertising. This is an important part of staying compliant with our regulator! Here at Pemberton Holmes, we use Brandox to store all of our style guides and official logo files for easy access.
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To log in, visit brandox.com and create your account.
You should have already received an invitation to join our profile. If you haven’t—or if you’re unsure—please reach out to service@phre.ca for assistance.
What’s Available
You’ll find everything you need for both print and digital projects:
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Logo Types: Vertical, Horizontal, and Logo Mark
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Formats: JPG, PNG, and Vector
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Uses: Print and Digital
Empower Your Designers
If you work with outside designers, you can set up accounts for them so they can access the Brand Centre directly. This ensures they’re always working with the correct logo files and style standards, keeping all of your materials consistent.
To add users, you can follow this guide from Brandox: https://brandox.com/help_and_support/adding-a-new-user-to-your-brand-page/
2. Craft Your Physical Presence
Getting your marketing foundation in place early is key to launching a strong business presence. Below is your guide to setting up the core items we recommend for every Pemberton Holmes agent.
(a) Business Cards
Your business card is one of your most important brand touchpoints. We have the following sample designs available to you:
Design #1: Simple Business Card
Design #2: Business Card w/ Photo
To make this easy, you can order your business cards through the company and have them billed directly to your agent account. Designs are available in reverse colouring.
ORDER YOUR BUSINESS CARDS HERE
Tip: Remember to include all required brokerage information and your personal brand elements (photo, slogan, etc., if applicable).
(b) Name Tags
A professional name tag is a small detail that makes a big difference. They’re especially useful during open houses, client meetings, and community events—helping you look polished and approachable while ensuring people remember your name.
Sample Design:
You can place your name tag order through the office. Orders will be billed directly to your agent account at $8.50 per tag.
ORDER YOUR NAME TAGS HERE
(c) Signs
Professional signage is critical for your listings and personal visibility. We offer the following sample signage:
Directional Arrows
Inserts
Open House Sandwich Boards
For convenience, use our online ordering system to get your signs direct from our provider. We also offer signage available for immediate pick-up from our Duncan and Victoria locations, just reach out to us at service@phre.ca.
ORDER YOUR SIGNAGE HERE
Need Custom Signs? Reach out to our sign partner, Creative Sign Designs at +1 (250) 480-1747 or sales@creativesigndesign.ca
3. Craft Your Digital Presence
Your online presence is one of the most important parts of building your real estate brand. We’ve provided the tools you need to establish a strong digital footprint and keep your marketing consistent across platforms.
Our main pointers here are to set-up the following items:
(1) Your Website: Think of your website as your online business card. When clients search your name, this is often the first place they’ll land—it should clearly reflect who you are and what your business is about. Through the BoldTrail platform, you already have a website built out with powerful features, including an IDX property search, your active listings, testimonial pages, blogging tools, and more.
Important: Since this is a key part of your business, we’ve put together a separate step-by-step guide to walk you through the setup. If you've already logged-in to BoldTrail you can skip to section 3:
(2) Your CRM Follow-Up Systems: Your CRM is one of the most effective time-savers in your business. Setting it up properly allows you to scale and manage client relationships with ease. With BoldTrail, you can create custom campaigns for leads from your website, Instagram, or other sources.
Tip: One of the simplest and most effective tools to start with is the Newsletter Campaign—Pemberton Holmes publishes monthly, ready-to-send newsletters under “Pemberton Holmes Newsletters,” giving you fresh, professional content to share with your clients.
For a complete how-to on CRM follow-up systems, click here: SMART CAMPAIGN SET-UP GUIDE
(3) Social Presence: Another key part of your business is your social presence. This is where clients go to get a sense of who you are and what you represent. While there are countless how-to guides online to help you get started, one of our favourites is this resource from HubSpot: https://blog.hubspot.com/marketing/social-media-strategy-for-your-business
That's it from us for now! If you have any questions or need additional support, please feel free to reach out to us at service@phre.ca