Table of Contents:
Physical Presence and Marketing
Digital Presence and Marketing
Resources: Download Company Logos and Style Guide
Physical Presence and Marketing
Getting your marketing foundations in place early is key to launching a strong business presence. Below is your guide to setting up the core items we recommend for every Pemberton Holmes agent.
(a) Business Cards
Your business card is one of your most important brand touchpoints. We have the following sample designs available to you:
To make this easy, you can order your business cards through our printing provider:
ORDER YOUR BUSINESS CARDS HERE
Tip: Remember to include all required brokerage information and your personal brand elements (photo, slogan, etc., if applicable).
Tip: Unsure how to use Printdeals' design centre? Click here
(b) Name Tags
A professional name tag is a small detail that makes a big difference. They’re especially useful during open houses, client meetings, and community events—helping you look polished and approachable while ensuring people remember your name.
Sample Design:
You can place your name tag order through the office. Orders will be billed directly to your agent account at $8.50 per tag.
ORDER YOUR NAME TAGS HERE
(c) Signs
Professional signage is critical for your listings and personal visibility. We offer the following sample signage:
Directional Arrows
Inserts
Open House Sandwich Boards
For convenience, use our online ordering system to get your signs direct from our provider.
ORDER YOUR SIGNAGE HERE
We also offer signage available for immediate pick-up from our Duncan and Victoria locations in basic templates, just reach out to us at service@phre.ca.
Need Custom Signs? Printdeals.ca can assist you with their design team or you can design your own using their design centre! To learn how to use the design centre, click here
Digital Presence and Marketing
Your online presence is one of the most important parts of building your real estate brand. We’ve provided the tools you need to establish a strong digital footprint and keep your marketing consistent across platforms.
Our main pointers here are to set-up the following items:
(a) Website
Think of your website as your online business card. When clients search your name, this is often the first place they’ll land—it should clearly reflect who you are and what your business is about. Through the BoldTrail platform, you already have a website built out with powerful features, including an IDX property search, your active listings, testimonial pages, blogging tools, and more.
Important: Since this is a key part of your business, we’ve put together a separate step-by-step guide to walk you through the setup. If you've already logged-in to BoldTrail you can skip to section 3:
(b) CRM (Customer Relationship Management)
Your CRM is one of the most effective time-savers in your business. Setting it up properly allows you to scale and manage client relationships with ease. With BoldTrail, you can create custom campaigns for leads from your website, Instagram, or other sources.
Tip: One of the simplest and most effective tools to start with is the Newsletter Campaign—Pemberton Holmes publishes monthly, ready-to-send newsletters under “Pemberton Holmes Newsletters,” giving you fresh, professional content to share with your clients.
For a complete how-to on CRM follow-up systems, click here: SMART CAMPAIGN SET-UP GUIDE
(c) Social Media
Another key part of your business is your social presence. This is where clients go to get a sense of who you are and what you represent. While there are countless how-to guides online to help you get started, one of our favourites is this resource from HubSpot: https://blog.hubspot.com/marketing/social-media-strategy-for-your-business
Resources: Download Company Logos and Style Guide
A requirement of BCFSA is that you display brokerage information on all external advertising. This is an important part of staying compliant with our regulator! Here at Pemberton Holmes, we use Brandox to store all of our style guides and official logo files for easy access.
You should have already received an invitation to join our profile. If you haven’t—or if you’re unsure—please reach out to service@phre.ca for assistance.
That's it from us for now! If you have any questions or need additional support, please feel free to reach out to us at service@phre.ca